The Santa Clarita Valley Democrats(SCVD) wanted to run a 30-second OTT and Social Video ad supporting the Christy Smith for Congress campaign.
Most of the advertising coming from the campaign was focused on abortion rights and the overturning of Roe v. Wade. SCVD wanted to focus on countering the Garcia campaign's economic message.
We produced an ad that refuted the Garcia campaign's most commonly seen TV ad. We made sure to include clear visuals in case the ad was viewed in a restaurant or bar (no sound).