Using less to achieve more
Roll: Photographer, Retoucher / Type: Product Photos / Agency: MII/IMC
IMC's photo process involved an older, expensive scan back camera. This camera was considered a ticking timebomb that would cost thousands of dollars to replace when it finally died. Using a homemade softbox and an inexpensive DSLR (Nikon D50), I proved that we could produce better images faster and for a fraction of the cost.