The Mike Garcia Voted Against AAPI Anti-Hate Bill ad was a social video ad modeled in the style of more organic videos from outlets like Now This and Buzzfeed. The video runs 49 seconds and makes heavy use of on-screen text to tell its story.
Users who clicked through were driven to a custom landing page outlining some of Congressman Garcia's voting record and providing information on how to vote along with a list of endorsed Democratic candidates.
We initially targeted the ad at users in Porter Ranch and Stevenson Ranch who engaged with liberal politics and had an affinity for Asian culture, languages, and food. Later the ad targeting was expanded to all users in the district who engaged with liberal politics.