Launching the all-new MY16 Civic Sedan
Roll: Motion Production / Type: Digital Display / Agency: RPA
In order to successfully introduce the brand-new Honda Civic Sedan, RPA's creative team delved into the minds of the Honda engineers responsible for its creation. The outcome was an imaginative creation consisting of numerous intertwined layers, each moving at different speeds. This interplay produced a captivating parallax effect that gives the piece a remarkable sense of depth.
Art Direction: Jason Ringold (site)